Barron Trumpthe youngest son of the American president, donald trumplaunched his yerba mate drink brand SOLLOSinspired by the word Sol in Spanish, priced at $39 for a pack of 12 cans.
The company is based in Palm Beach, where the president has his Mar-a-Lago club, and Barron Trump, who is the director, founded it with “a group of close friends between the ages of 19 and 23 who grew up in South Florida,” according to the company website.
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For now, it is offering online and in some physical stores in Florida a 12-pack of organic yerba mate drinks from Brazil with pineapple and coconut flavor, raw organic honey, five grams of added sugar, 120 milligrams of natural caffeine and 50 calories.
The drink received organic product certification from the United States Department of Agriculture (USDA) last week.
The company promises that the product “delivers superior taste and plant-based energy to support an active, outdoor lifestyle.”
“SOLLOS is designed around the cycle of the Sun, making it a versatile drink that you can enjoy throughout the day. From a refreshing start to your morning, to an afternoon pick-me-up, and even as a mixer at night, SOLLOS is made to move your day,” details on its website.
Product image Sollos Yerba Mate. Photo: Sollos Inc.
This is one of the most visible businesses of Trump and Melania’s 20-year-old son, who in 2024 also co-founded a real estate company that he dissolved after his father’s electoral victory.
Barron Trump entered the Stern Business School at New York University (NYU) in 2024 after graduating from the Oxbridge Academy in West Palm Beach, Florida, where the president established his residence during his first term (2017-2021).
The new company has become known amid the growing businesses of Trump’s family, particularly his sons Eric and Don Jr., as well as his son-in-law Jared Kushner, married to Ivanka, which has sparked complaints from Democrats and civil organizations that accuse them of influence peddling and conflicts of interest.
