Marking what would have been the late AC DC singer’s 78th birthday, the Bon Scott The estate is embarking on a number of high-profile activations to celebrate the icon’s life and music.

On her actual birthday (July 9), there will be a tribute concert at Arlene’s Grocery on New York City’s Lower East Side. The infamous rock club has hosted some of the most raucous nights of rock and roll in the 21st century, and the show will harken back to the secret set that AC DC performed at CBGB in 1977. 16 singers will each tackle one classic AC DC song with a stellar backing band.

There is also a concerted promotion at US terrestrial and satellite radio in which on-air personalities will wish Bon a happy birthday and play one or more of his classic performances such as “Highway To Hell”, “It’s A Long Way To The Top (If You Wanna Rock N Roll)” and “Dirty Deeds Done Dirt Cheap”.

Thanks to the estate’s longstanding merchandising partner Perryscope Productionsbrand new collaborations are in place with Gordon Nicolson Kiltmakers and Dixon Flannel Company to create bespoke products from both newly created and registered Bon Scott tartans (Heritage and Touring), which celebrate their roots in Scotland and birthplace of Kerriemuir.

Dixxon will use the tartans to create their signature flannel shirts in a similar collaboration to their METALLICA and MEGADETH shirts, and the GNK line will include made-to-order kilts, vests and pants as well as accessories like lambswool scarves and throws, similar to their 2022 collaboration with XBOX.

Also coming to a collector’s shelf near you are brand-new figurines from Knucklebonz and Super7who have already created designs based on the 1979 “Highway to Hell” tour. The new designs will harken back to 1975 and feature Good‘s leopard vest (Super7) and the outfit (with bagpipes!) worn in the flatbed truck promo clip for “It’s A Long Way To The Top (If You Wanna Rock N Roll)” (Knucklebonz). Release dates on both will be announced later.

These follow hot on the heels of the ultimate collectible celebrating a citizen of the British empire — a one-once proof coin from the Perth Mint featuring Good on one side and King Charles on the other.

Two new online stores are launching in time for the birthday, one at Amazon in the US and the other at Jungle Merch in Australia, making it easier and more cost effective for fans to get their hands on their favorite singer’s merchandise. Further amazon stores will continue to roll out throughout the world. Bon Scott‘s e-commerce and merchandising program is handled by Perryscope Productions, LLC.

A brand-new merch design will be launched to commemorate the birthday by renowned Australian graphic artist Dave Homer.

44 years after his untimely passing, the music that Bon Scott helped create with AC DC continues to resonate with fans and fellow artists, like a FOO FIGHTERS/Jack Black cover of “Big Balls” from Auckland, New Zealand in January 2024.

Few rock singers were as unforgettable — and have proven as enduring — as Bon Scott. As the frontman of AC DC From 1974 until his tragic passing in 1980 (at the age of 33), his “rock n’ roll pirate persona,” street poet lyrics, and striking image (one of the first rockers to proudly sport multiple tattoos) have made him an absolute legend. Additionally, Good‘s vocals were featured in several pre-AC DC bands, including FRATERNITY, THE VALENTINES and THE SPEKTORS.

But really, it is the quality of the songs of the Good era of AC DC that serves as his greatest legacy “Highway To Hell”, “Sin City”, “Whole Lotta Rosie”, “Let There Be Rock”, “Dirty Deeds Done Dirt Cheap”, “TNT” and “It’s A Long Way to the Top (If You Wanna Rock ‘N’ Roll)”.

How does Good measure up to rock’s all-time great frontmen? Classic Rock magazine declared him “The Greatest Rock N’ Roll Front Man Of All Time” in 2004, beating out the lofty likes of Freddie Mercury, Robert Plant and Axl Rose in the process.

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Tribute concert details:

Bon’s Birthday Bash
Tuesday, July 9, 8pm
Arlene’s Grocery (95 Stanton St. NYC)


Jimmy Kunes – “Problem Child”
Mikki May – “Highway To Hell”
Devon Marie (RUBIX CUBE) – “Riff Raff”
Adrian Heirholzer – “Touch Too Much”
Bad Irvine – “Sin City”
Diane Lutz (StevieMac) – “It’s A Long Way To The Top (If You Wanna Rock N Roll)”
Peter Shaw (TRANS-SIBERIAN ORCHESTRA) – “Let There Be Rock”
Ciaran Sheehan (“Phantom Of The Opera) – “The Jack”
Chandler Mogel (DOUBLE VISION) – “Shot Down In Flames”
Lena Hall (Tony winner) – Whole Lotta Rosie
Dave Seubert (TEN TON MOJO) – “If You Want Blood (You Got It)”
Emily Duff – “Girls Got Rhythm”
Shilpa Ray – “Dirty Deeds Done Dirt Cheap”
Paul Bertolino – “Love At First Feel”
Cra Hopp – “Hell Ain’t A Bad Place To Be”
Maria Lina Canales (FRIDA KILL) – “TNT”

House band:

Paul McGilloway (ALL ZEPPED UP, BAD CO. & BEYOND) – Lead Guitar
John Jackson (THE JAYHAWKS, RAY DAVIES) – Rhythm Guitar
Greg Smith (RHINO BUCKET) – Bass
Scott Devours (ROGER DALTREY) – Drums

Scott died of acute alcohol poisoning after a night of heavy drinking at a club in London, just days after attending a session with Malcolm and Angus Young where they began working on music for what became the “Back In Black” album.

According to the AC/DC FAQ web site, Good and the friend, a musician named Alisdair Kinnearhad been drinking the evening of February 19, 1980 and Good apparently fell asleep during the ride home. Kinnear could not wake Goodso I left him in the car to sleep. Kinnear awoke early in the evening on February 20, checked on Goodand found him unconscious in the car. Good could not be revived, and was pronounced dead.