He knows the great campaign that has Box Ica for Patrias parties and that entrepreneurs rewards from all over the country.

Caja Ica launches its campaign “That does happen in Patrias Fiestas” with the aim of promoting pride in our Peruvian roots, while driving access to financial products such as loans, savings and insurance accounts. This campaign seeks to strengthen the growth of thousands of workers and entrepreneurs throughout the country.

Under the motto “you only want what is known”, the campaign seeks to strengthen our link with Peru and its customs, while promoting access to financial products for market merchants, microentrepreneurs, formal and informal workers and families in need of financing their activities to continue growing or save their money for future needs.

On this occasion, Caja Ica will draw 09 S/5,000 awards, so that its customers can travel and learn more about Peru, rewarding good payment behavior and hiring loans, savings balances and insurance acquisition.

“We want this campaign to celebrate the pride of being Peruvians and also accompany people to reach their daily goals. Patrias parties is also an opportunity to grow, share and advance, and that does happen when there is an entity that understands you,” said Walter Leyva Ramírez, central manager of business.

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The “that happens in national holidays” campaign has as an official image the beloved Cuto Guadalupe, who represents the effort, identity and faith of the Peruvian on foot; Reinforcing Caja Ica’s commitment to people who move the economy from their own effort.

With more than 35 years of experience, Caja Ica has accompanied the growth of thousands of Peruvians. Today, it remains firm in its purpose of promoting financial inclusion with products designed to facilitate savings, access to credit and insurance protection.