wolverinethe boot brand with 140 years of history, and Metallica Scholarsthe foundation’s workforce education initiative METALLICA, All Within My Hands (AWMH), have come together for the fourth time to support the next generation of skilled workers. 50% of all profits from the collection will be donated directly to Metallica Scholarsthe labor education pillar of AWMH.
The highlight of the 2023 co-branded collection is a limited-edition high-top sneaker with embossed artwork of Brandon Heartartist and collaborator of METALLICA for a long time. Each pair of high-top sneakers is handcrafted in Mexico with a premium leather upper, a woven tongue label, Wolverine x Metallica Scholars and a leather lining that provides greater comfort and easy adaptation. The shoes will retail for $160 on wolverine.com and will be available in sizes 7-14.
«wolverine is dedicated to supporting the next generation of skilled workers and closing the skilled trades gap,” said Scott Schoesselvice president of global marketing wolverine. «The collaboration with Metallica Scholars is a key component of this mission. “This new collection embodies our partnership and our purpose, and they are the perfect blend of heavy metal, quality and purpose.”
In addition to the limited-edition high-top sneakers, the collection includes a T-shirt Wolverine x Metallica Scholars Encore Shirt-Jac (priced at $75) and a cap Wolverine x Metallica Scholars Trucker Hat (at the price of $20). All items are available in wolverine.com.
Since 2019, wolverine has donated more than $750,000 to All Within My Hands. Notably, the product wolverine has been presented throughout the M72 World Tour of METALLICA at the concert merchandising stands and in the surrounding pop-up stores. All profits from Wolverine x Metallica Scholars Tour Merch benefit Metallica Scholars.
