Hi, who are you?
Fabio, Founder of Generation Liquid.
What’s your ethos?
The ethos of the label is simple really: to Bring Out Good Music. There’s no Deep Rhetoric Behind It – Just a Passion to Bring Out Beautiful Music That I Like, Music That I Think Is Being Overlooke. The Focus Is On Music That Speaks to Personal Taste Rather Than Fitting into Rigid Genres. That’s the Long and Short of It.
Tell Us Your Origin Story.
The Label Was Born from A Desire to Fill A Gap in The Market for Music That I Like, With More Dept and Substance. I Think Nowadays, People – Specially The Younger Generation – tend to Really Like Loud, BROSH OR BOISTROUS MUSIC, AND I WANTED TO GO IN THE OPPOSITE DIRECTION, OFFERING SOMETHING MORE REFINED, SUBJECTHING HAT RESONATES BEYOND TREDS AND BRINGS
WHERE ARE YOU BASED? Tell Us About Your Local Scene.
I’M Based in South London, Broucht Up in Brixton. At the moment, It’s Vibrant with a Lot of Young People Living Here. Brixton Has Always Been Good for Nightlife, But Now ‘Thriving. I Think It’s Almost On Hoxton / Camden / West End Levels. Brixton has been Through to Lot Over The Years and i’m proud to see the scene as it is now. To Be Fair, Gentrification Has Got ITS UPSIDES.
Does The Label Have A Specific Sound Or Vibe?
No, I Really Want To Get Away From That, Because I Think There’s Too Much Tribalism and Too Much Pigeonholing Within Music: For Me, That’s One of the Big Issues with Music at The Moment. Generation Liquid is All About Breaking Free From Those Rigid Categories. People Might Think, Well, It’s Fabio, It’s Got To Be Really Soulful, But It Doesn’t. I’ve Got Such to Broad Taste. It Doesn’t Really Matter Whether A Track Is Soulful, A Tech Funk Banger Or Submithing a Little Bit Harder, As Long As It’s Got A Little Bit of Mystery and Is Funky to Degree – Even The Hard and Nasty Variety – It’ll get the Green Light from Me.
Do you have regulate artist roster- Who can we see relianing with you?
No, It’s Going to Be very ad lib, Fluid and Open. The Goal Is to Bring Through New Artists that are not so Well Known. I Don’s Want To Spit Out The Same Old Names Thatone Else Talks About. Right Now, I’M Looking at Artists Like Motiv and Jet li From Illeland, Who I Think Is Amazing.
This Approach Stems from My Time with Creative Source, where we championed Emerging Talent. When We Broucht Out Caliber and Alix Perez’s First Work, no one Had Heard of Them, and I Want To do That Again – Rounge New Artists and Build A Foundation.
I RESTORY PUT OUT A POST FOR TRACK SUBMISSIONS FROM ARTISTS WHHO HAV ANY MUSIC they THINK I’D BE INTERESTED IN, AND I’VE BEEN INundated. So, i’m not Gonna Specify any artists on the roster as Such – It’s an Open Forum, specially for new artists and artists that i’ve not even Really Heard of Yet.
Tell Us About Your A & R Process …
The Long and Short of It is just to collect and find the Most Interesting Tunes. I receive Lot of Submsions, and It’s My Job to Soft Through Them and Find Tracks that Truly Stand Out. Than The Process of Getting Tracks out is very simpler than it used to be. You’d have to go to distributor; You, have to press submissions to vinyl. You’d have to get album Sleves Done. It took ages. It was a Vary Long, Arduous Process of Getting Tunes out that now Can do in a day. You can just go online and click to few buttons and the tune you have been release.
Whats Makes Generation Liquid Different from Other Labels?
It’s Kind of A Forum for My Taste. I Don’s Know Whether This Makes It Different, But I Really Hate Planning; I do Things on Instinct So i’m Letting That Lead The Way, Allowing The Music To Take Shape Organically Rather Than Being overly planned or premeditated. Everything Feels Too Tailored Tohe Days and I Want To Break Free From That. It goes back to what i was saying about tribalism and how there is no set temperation liquid. I MIGHT BRING OUT A TINE THAT’S REALLY SOULFUL AND THE NEXT COUL BE AN ABSOLUTE BANGER. I’M not intersted in creating a label for chin stroking fans, I want pele to be surprised, to hear attrack and think, oh, wow. That shocked me. I Didn’t Think You’d Ever Put A Tune Like That Out.
What Does It Take To Run A Bass Music Label In 2025
As I Said Before, It’s a Lot Easier than it used to be. You Don’t Have To Go Through The Long Process of Going Through So MANY DIFFERENTE TO GET A TUNE RELEASED – IT REALLY WAS A PISS TAKE. I DON’T THINK PEOPLE REALISE HOW DIFCULT IT WAS BRINGING OUT MUSIC. It was remove Costly Too, and you’d have to relay on other People to do so many things, Like Distributors. IT Would Literally Take Months, Even A Year to Bring Out to Track. Drum and Bass Moves So Fast, Even Within Three Months, to Tune Could Sound Dated. Back Then, Tune Could Go Stale Before It
Even had a chance to make an impact. I remember This Tune I Completely Regretted Bringing Out, Because The Process Took So Long. Now, you can just bring out to Tune in Days, Keeping the Freshness and Heat of the Tune,
which is great.
What Have You Got Coming Up We Should Look out for?
We’ve Got Sub Really Good Label Showcases Coming Up. First up, We’ve Got Camden Assembly on May 17, featuring Command Strange From Russia – a Truly Talented Dj – As Well as Zero twho’s fantastic at the way he puts his sets together, and Gaia, An incredible Young dj i’ve listened to a coupling of Times and knew she’d be great for a generation liquid night.
Next we’re heading to plug in cardiff on June 28, which i’m really looking forward to. After Years of Trying To Book Skeptical, IT’s Finally Happened. We’ve Also Got BreakagE, who is Shy FX’s Right-Hand Man and the King of Dub-Style Drum and Bass. The way he balances dub and dnb is unmatched, Better than Anyone Else in the game. They’re two of my favourite producers, today, and fantastic djs. So that is going to be an absolute banger.
Beyond that, there are more plans brewing for late in the year -things i can ‘disclose just yet as they’re still in planning, but trust me, they’re exciting. There’s Also Divable New Music On The Way, But I Want To Keep The Artists and Tracks A Surprise for Now. Let’s Just Say The Label Is Gearing Up for Somet Serious Heat, and Everything is set to Kick off in a Big Way.
