Feid Raises Note: Salomon Announces Epic Collaboration with Grammy Master
Salomon, the prestigious mountain sports brand, unleashes a symphony of emotions by revealing Feid, the acclaimed Colombian musician with seven Grammy nominations, as its newest global ambassador.
Salomon Villada Hoyos, known as Feid on stage, has been an avid fan of Salomon, and now he joins forces with the brand to create an exciting collaboration. This partnership kicks off with a series of visual content, including images and videos, and moves into the future with an integration into Feid’s upcoming world tour in 2024. Going beyond the conventional, it also opens the door to exciting product collaborations. , content creation and new ways to connect with fans during their concerts.
This collaboration marks a milestone for Salomon as it is the most significant to date and the first with a Latin artist. For the brand, the alliance with Feid represents the opportunity to reach new audiences in the musical and cultural spheres, while inspiring the next generation of creators and trendsetters to establish their own connection with nature. Named one of the most listened to artists in the world by Spotify and with hits that have accumulated more than 17.6 billion streams, such as “Perro Negro” with Bad Bunny and “Luna,” Feid is a dominant force in today’s urban music movement.
With a 77-year heritage in the French Alps, Salomon prides itself on its authenticity, a shared value that drove the decision to partner with the talented singer-songwriter. Feid, through his art, seeks to inspire through narratives and accessibility to everything from his music to the vast outdoors, aligning perfectly with Salomon’s mission. The relationship between Feid and the brand is not recent; has been cultivated over the years, highlighting a shared passion for the outdoors, and even his own name, Salomon, serves as a link to the brand.
“We are excited to announce our partnership with Feid,” said Jenny Taylor, Vice President of Marketing for Salomon North America. “Their passion, creativity and cultural influence are in line with the brand’s commitment to authenticity and style. Together, we are ready to explore new realms of expression and inspire footwear enthusiasts around the world. “Collaborating with a unique talent like Feid expands Salomon’s growing global reach by connecting with a younger, more diverse audience, forging a unique connection between art and footwear.”
The content series launching this collaboration features Feid wearing her favorite Salomon pieces and showcasing the personal collection she has amassed over the years. From studio sessions to outdoor workouts, these images and videos illustrate how Feid relies on Salomon equipment to excel in both her creative endeavors and her physical activities.
“I’ve always been a big Salomon fan, and it’s amazing to officially see myself as a member of the Salomon family,” shares Feid. “Salomon is not just a brand to me; It reflects my identity, my career and my passion for creativity, and at the end of the day it is also my name. Every step I have taken with my Salomons has been a step towards self-expression, confidence and the unknown. “I am excited to embark on this journey with Salomon and look forward to the ways we can work together to inspire everyone around the world to embrace their own unique style.”
In the United States, Canada and Mexico, fans can explore and shop Feid’s selections of Salomon products, including pieces from their own closet, at www.salomon.com/Feid. Stay tuned for more official collaboration announcements on the Salomon website.
