Featherweight Soars at the GRAMMYs and the Red Carpet with Avant-garde Style

In a night of musical exaltation, Mexican music sensation Peso Pluma added a golden chapter to his meteoric career by taking home his first GRAMMY® Award for Best Mexican Music Album for his acclaimed work “Genesis.”

Not content with just conquering the music scene, Peso Pluma became a fashion icon by lighting up the red carpet in a black Louis Vuitton outfit, marking history as the first to wear the avant-garde collection directly from the Louis Vuitton 2024 runway. A display of style that showed that his influence goes beyond music.

Last year, the Mexican star electrified the United States with her first tour, performing 54 sold-out shows across the country, cementing her status as a box office phenomenon. In addition, global recognition was immediate, as it was included in the prestigious TIME100 Next list.

But the night of glory did not end there. Peso Pluma made its dazzling debut on the Latin GRAMMY stage, wowing the audience with a memorable performance of its global hit “Ella Baila Sola,” in collaboration with Eslabón Armado, during the ceremony held in Seville, Spain.

With this first GRAMMY® in his hands, Peso Pluma consolidates his position as one of the most prominent global artists of today, transcending borders and leaving his mark on music and fashion. What surprises will the future hold for this modern icon? Only time will tell.


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