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The official theme of the 2026 FIFA World Cup becomes a global phenomenon and supports the Global Citizen Education Fund.
The video clip for “Dai Dai”, performed by Shakira and Burna Boy, reached 100 million views on YouTube, consolidating itself as one of the most successful releases of the year.
The song, which serves as the official theme of the 2026 FIFA World Cup, was released just two weeks ago and has already become a global anthem.
Its impact transcends the musical: the project’s profits are destined for the FIFA Global Citizen Education Fund, an initiative that seeks to expand access to education in vulnerable communities around the world.
The music video, directed by Chris Cornejo, combines vibrant images with a visual narrative that celebrates unity, diversity and passion for football.
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Recorded with a modern and dynamic aesthetic, the audiovisual piece reflects the contagious energy of the song and has been widely shared on social networks, where fans from different countries highlight the chemistry between Shakira and Burna Boy.
For Shakira, recognized for her career in World Cup anthems such as Waka Waka (South Africa 2010) and La La La (Brazil 2014), this new success confirms her validity and ability to reinvent herself.
For his part, Burna Boy consolidates his position as one of today’s most influential African artists, bringing his Afrofusion style to a global audience.
The achievement of “Dai Dai” reaffirms the power of music as a vehicle for cultural and social connection. With the start of the World Cup getting closer, the song is emerging as the soundtrack of the largest sports celebration on the planet, uniting millions of people under the same rhythm.
