Mexican music is increasingly crossing borders. As a result of the enormous impact of music coming from the North American country, Amazon Musica music streaming service part of the American corporate giant, has decided to pay tribute to it in a big way. Throughout the month of September 2024, the platform has launched a campaign dedicated to highlighting the global influence of this genre, which continues to grow and connect fans around the world. Under the slogan “Music Connects Us,” the initiative has offered a full month of exclusive releases, original collaborations, and a documentary that explores the impact of Mexican music on a global level.
Events such as the exclusive concert that was broadcast on September 24 from Mexico, where artists such as Eden Munoz, Xavi, Chiquis and Michelle Maciel They offered vibrant performances that reflected the energy and diversity of the genre, as well as the release of a documentary and a large number of exclusives available only through Amazon Music, which are examples of the magnitude of the project created by the company owned by magnate Jeff Bezos.
One of the crown jewels of this campaign is the documentary ‘GEN MEX, Your Generation of Mexican Music‘, directed by Alejandra Hinojosa and produced by Jessy Terrero. This documentary, divided into two parts, delves into the evolution of the genre and its growing influence on the global music scene. The first part was released on September 18 and the second, which completes the documentary, will be released on September 30.
‘GEN MEX’ offers interviews with key figures such as Regulated Force, Natanael Cano, MS Band, Alicia Villarreal and Firm Groupwho have witnessed the growth of Mexican music in recent years. Jessy Terrero, executive producer, noted that Mexican music has had an unprecedented global impact, and this documentary seeks to capture that history and the role that current artists play in this movement.
The campaign has also brought a number of Amazon Music Originalsreimagining some classics of Mexican music and connecting them with genres such as country and Brazilian Sertanejo. Xavi, one of the young promises of the genre that has had the greatest impact globally, released an emotional version of ‘Invent me’ of the Mexican idol Marco Antonio Soliswhile Eden Muñoz, an artist from Brazil presented ‘Think of Me’a Spanish interpretation of the Brazilian classic Sertanejo ‘Think of Me’These exclusive versions pay homage to Mexican roots while creating connections with other musical cultures across the globe.
Rocío Guerrero, Amazon Music’s Director of Music for Latin America and Iberia, highlighted the enormous growth that Mexican music has had in recent years, highlighting that the genre has grown by 249% worldwide on Amazon Music. This month of celebrations is just the beginning, as Amazon’s commitment to Mexican music promises to continue, connecting fans around the world with the artists who are leading this movement.
Without a doubt, Mexican music is at its moment of greatest global and cultural impact, and thanks to initiatives like this, the world is seeing the power of a genre that not only unites generations, but also cultures and countries as a whole.
