Radio Moda is the only radio in the world that has a jingle recorded by Bad Bunny.
Tony Javier, programming director of Radio Moda, revealed the way in which the number one urban artist in the world was able to hum the station’s song that today has become a trend throughout the country after his presentations at the National Stadium a few days ago.
The communicator stated that he has worked hand in hand with Bad Bunny since its beginnings, back in 2017, when no radio, much less any other mass media, paid attention to it. “Bad Bunny was always a potential and we always believed in his talent and his artistic ability. And he knows it well: when everyone closed the doors on him, we believed in his work,” he said.
Tony Javier He is one of the most prominent communicators in the region. His career has led him to be at the forefront and participate in the main events where the music industry sets the global pulse, such as the Latin Grammy, Billboard Awards, Premios Juventud and Premios Heat. This journey has made his career recognized and respected by multiple Hispanic music stars around the world.
Bad Bunny, whom he considers a colleague and a brother within the music industry, he never forgot the chorus of that song because it is part of his own artistic history. “And I think that’s what motivated him to hum the song. Bunny He came to the radio and, without any problems, supported us by recording the jingle. His ability to recognize those who supported him from the beginning paints him in his entirety,” he said.
Without advertisements, without press and without large productions, Tony managed the recording of the institutional jingle of Fashion Radio: “Fashion moves you”a melody that encapsulated the spirit of the station and its genuine connection with the urban movement. It was an intimate, direct and honest session. Few present. A lot of conviction.
That moment turned Fashion Radio on the only radio in the world that has a jingle recorded by Bad Bunnytoday the only Latin artist to win a Grammy with an album recorded entirely in Spanish, a historical milestone that reinforces the symbolic and cultural value of that recording made years before global consecration.
(Photo: Fashion)
“We were few, but we were necessary,” he recalled. Tony on more than one occasion. And that phrase would end up becoming a historical truth.
What happened that night was not just an emotional moment for the audience. It was the confirmation of a vision. Proof that radio, when done with identity and purpose, not only accompanies trends: it builds them.
Today, that melody that was born in 2017 plays again on the most important stage in the country, performed by the number one Latin artist in the world. And behind it is the story of a Peruvian programmer who believed before, bet in silence and left his mark.
Because some decisions do not seek noise, they seek to transcend. And time, once again, proved him right.
Listen to Radiomar, today’s salsa, traditional salsa, live on OIGO, our official app and find out the latest news about your favorite artists and their music!
