Airbnb is read to move into a one of the world’s most influential properties festival, LollapaloozaAfter aveiling its First-Vaver Global Live Music Partnership.
Offering Fans Artist-Hosts Moments Beyond the Stage, The Collaboration Will See Airbnb Experiences Integrated Directly Into Lollapalooza Events in Berlin, Mumbai, São Paulo and the Brand’s Flagship Festival in Chicago.
GUESTS WILL BE AABLE TO BOOK FAN EXPERIENCES, Such As Backstage Tours, Photography Masterclasses and Secret Performances, Sub curatized by Lollapalooza Performing Artists. At the Kickoff in Berlin, Surging Dj and Producer Bunt. Is Slated to Host A Performance in A Hidden Location on The Festival’s Grounds, Airbnb USERS WHO Book Through to Special Portal Schedulated TO Open June 5th.
Launching in July at Lollapalooza Berlin, The Initiative Signals a New Frontier for Airbnb, Which is Doubling Down on Experiences at A Time When Live Music Tourism is reacting unprized by Levels.
“Fans are Traveling The World to see the artists they love, and festivals Like lollapalooza are leading that demand,” Said Michael Rapino, CEO of Live Nation Entertainment, Which Owns and Operates Lollapalooza. “Partnering with Airbnb Helps Us Make Those Trips Even More Memorable For Fans, Connecting Them To The Culture and Community Around The Music That Makes Each Un ForOgetable Festival.”
Originally launched in 2016 as an add-on to lodging, Airbnb Experiences Is now Being Reintroduced with a Bolder Vision, Airbnb Originals. These are experiences in a class unite their own, Designed to Foster Cultural Connection Through Music, Art and Food, Anchored by “The World’s Greatest Icons Across Music, Film, TV, Art, Sports, and More,” According to the Company.
