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Machete Music, the pioneer record label of reggaeton that helped define and globalize Latin urban music, proudly celebrates its twentieth anniversary during the month of Hispanic heritage with exclusive products and the long -awaited vinyl launching of some of the most influential albums in the history of the genre.
Since its launch in 2005 under the Universal Music label, Machete Music has shaped the sound of a generation by promoting artists such as Don Omar, Wisin & Yandel, Ivy Queen, Héctor El Father and Daddy Yankee, among others. Machete transformed the reggaeton of a local underground movement of street culture to a global cultural phenomenon.
In his first five years, under the leadership of Jesús López (Chairman/CEO of Universal Music Latin America and Iberian Peninsula), Machete placed 27 albums in the top 10 of the Billboard Top Latin Albums list, 11 of which they reached #1. These include innovative releases such as ‘Fino Barrio’ by Daddy Yankee, with the worldwide success “gasoline”, and ‘Meet The Orphans’ by Don Omar, with the worldwide success “Danza Kuduro”, which transformed the street sounds into a global movement.
Remembering the origins of Machete, Jesús López, Chairman/CEO of Universal Music Latin America & Iberian Peninsula, says “at the beginning of the 21st century, Latin music in the Caribbean was dominated by salsa, meringue and bachat They mixed traditional rhythms with urban influences Context arose the initiative to create a record label specialized in the genre, giving rise to Machete Music, conceived as a platform to channel and amplify the scope of this new sound proposal. identified as reggaeton. Contemporary.
To commemorate the anniversary and the return of the vinyl for the reggaeton classics Machete Music will launch a special collection of vinyl editions of its most emblematic albums, starting with the Don Omar catalog, available for the first time. Soon other classic vinyl machete albums will be launched including Wisin & Yandel, Ivy Queen, and Hector ‘El Father’, among others, in Machete.Music.
Machete.Music also allows the site users to create custom mixtapes with classic machete songs and export them to Spotify or Apple. In addition, there are limited editing machete products, such as oversize t -shirts, black baseball t -shirts and camouflage of 20th anniversary, red and black snapback caps and oversize white t -shirts.
When celebrating the 20th anniversary, Machete Music invites fans to listen again to the hymns that defined an era and to celebrate two decades of sound, style and cultural power.
