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Karol G Lanza Tequila «200 Cups»
The global superstar Karol G presents 200 glasses by Casa Dragones, an extraordinary crystalline tequila in association with the award -winning tequila house founded by Bertha González Nieves.
Inspired by the multiplatin success of Karol G, “200 cups”, this launch represents an unpublished association between two Latin American visionary women and marks the arrival of the first expression of crystalline tequila of Casa Dragones.
This alliance is born from friendship and the desire to innovate and connect with tequila lovers worldwide. Karol G, – whose theme “200 cups” has become a hymn that celebrates the new beginnings and the power of friendship – sought to create a tequila that will celebrate those friends and deep links that shape our lives. It was at Casa Dragones where she found the perfect partner: Bertha González Nieves, the first woman in the world recognized as a tequila teacher and pioneer of innovation in the tequila industry. The objective was to develop an expression that reflects authenticity, artisanal mastery and the true meaning of luxury – defined not only by status, but by the value of real connections.
“When I wrote 200 glasses I was surrounded by my best friends – in fact, they are all who appear in the music video – and I thought about how fortun With me, ”said Karol G.” At Casa Dragones I found an authentic brand, which respects tradition, but also dares to innovate. “
Prepared 100% of pure Blue Agave, 200 glasses, a Tequila Casa Dragones crystalline, is aged for more than 12 months in American oak barrels made to the measure, revealing a soft and refined profile with sweet notes of cooked agave, oak and honey. In the nose, it offers fresh citrus notes, pine and sweet flowers; In the mouth, it reveals creamy almond, cooking agave and plum, with a round and prolonged end of honey and spicy wood. The result is a crystalline tequila that expands the repertoire and celebrates Mexican artisanal mastery, maintaining the sustainable commitment of Casa Dragones, using less water, less energy and generating less waste than other conventional methods.
“When I met Karol, I immediately identified with her history: a Latin woman and entrepreneur, who forges her own way as a global artist,” said Bertha González Nieves, co -founder and CEO of Casa Dragones.
“When Karol approached me with the idea of creating something together in honor of its worldwide success, 200 glasses, I knew that we had to elaborate a very special tequila inspired by this song. To continue our path in the exploration of the flavor, we apply our principles of meticulous attention to detail, innovation and sustainability to give life to a new crystalline tequila where the spirit of 200 cups is joined and that complements our portfolio of tequilas.”
In the last 2 years, Karol G revealed some clues about this project through different key moments of his career. After months of speculation, the project will see the light in Paris, where the artist will make the first official toast with 200 cups by Casa Dragones during her expected presentation in the iconic Crazy Horse. In this historical debut, Tequila will become the protagonist drink of the enclosure, inviting its fans to join the ritual of the celebration in the very heart of its artistic proposal.
Together with the announcement of this new product, Casa Dragones published the first of four episodes of a docu-series starring Karol G and Bertha Gonzalez Nieves, which offers an audiovisual experience that delivers a closer look at the story behind the creation of the new Tequila. Every week a new episode will be published from the YouTube channel of Casa Dragones and the first can be seen in this link.
Consumers can register for pre-order 200 drinks by Casa Dragones through 200Copasbycasadragones.com. The product will begin to reach Selected Stores from Mexico and the United States as of October 1, 2025. In 2026 it will also be launched in Colombia, a native country of Karol G.
