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Bad Bunny’s show ranks fourth in historic halftime audience in the US
The halftime show starring Bad Bunny failed to break audience records in the United States and was ranked fourth among the most viewed in the history of the event.
According to reported data, the presentation averaged 128.2 million viewers between 8:15 and 8:30 p.m. The figure places it below the shows led by Kendrick Lamar, with 133.5 million in 2025; Michael Jackson, with 133.4 million in 1993; and Usher, with 129.3 million in 2024.
Order of popularity:
– Kendrick Lamar: 133.5 million in 2025
– Michael Jackson: 133.4 million in 1993
– Usher: 129.3 million in 2024
– Bad Bunny: 128.2 million in 2026
Bad Bunny gathers 128 million viewers in the Super Bowl and is fourth in history
The presentation of the Puerto Rican artist in the American football final reached historic audience figures and was positioned among the most viewed ever recorded, also generating global interaction records on social networks according to Nielsen
During the Super Bowl broadcast, the halftime show led by Bad Bunny surpassed this year’s overall television audience average and achieved a significant impact on social networks. According to data published by Nielsen, the Puerto Rican artist’s show reached a figure of 128.2 million viewers, placing it in the fourth historical position among the most viewed presentations during halftime of the event.
The impact of Bad Bunny’s performance was not limited to the television sphere. Nielsen, the company in charge of measuring audiences in the United States, reported that the show generated interaction records on social platforms, highlighting that Twitter, Instagram and TikTok registered peaks of activity while the key moments of the presentation were taking place and also afterwards. These figures placed several sequences from the show as trending topics worldwide on these platforms, published the EFE agency.
The average audience achieved by Bad Bunny exceeds the general average of viewers of this year’s Super Bowl, which was 124.9 million. However, the numbers remain below the highest historical records: Kendrick Lamar, during the previous edition of the Super Bowl, reached 133.5 million viewers, while Michael Jackson attracted 133.4 million in 1993, and Usher attracted 129.3 million in 2024, as highlighted by the EFE media based on Nielsen figures.
The global following experienced notable growth thanks to the reach of social networks, which expanded the international projection of the performance. The EFE media reported that the main moments of the presentation were not only shared massively but also remained active on the trending lists during and after the live broadcast, which reflects the magnitude of the phenomenon on digital platforms.
Beyond the immediate impact in terms of television audience, complete international viewership data is awaited, the publication of which, as reported by EFE, is scheduled for the beginning of next week. This information will allow us to assess the total reach of the show worldwide.
Bad Bunny’s performance on the Super Bowl stage consolidates his position as one of the most influential artists to have graced this event. The EFE media outlet highlighted that, despite not surpassing absolute records, the Puerto Rican artist was ranked only behind emblematic music figures who set precedents in audience size. The Nielsen report thus highlights the media and digital impact of the performance, evidencing the growing presence of Latin music on the main global stages.
The phenomenon of audience and digital interaction at the Super Bowl halftime reflects, according to EFE, both the consolidation of Bad Bunny as an international figure and the importance of social networks in the dissemination and reach of these shows. The results segmented by platform and international audience are being prepared and will be announced shortly, completing the panorama of the relevance achieved by this edition of the event.
