ADE Pro will once again be the cornerstone of an excellent event. Amsterdam will once again be dyed yellow to welcome DJs, promoters and brands around speakers and unique experiences
Independent Success: CEO of SoundCloud with Mau P
In this talk from the world DJ/producer Mau P will join the CEO of SoundCloud Eliah Seton. Together they will discuss the strategic moves that have defined Mau P’s career and rapid success, and how SoundCloud has been instrumental in supporting independent artists like himself. This session promises to offer valuable insights for all levels of artists and music professionals looking to leverage digital platforms to achieve success.
Bandcamp: Essential Insider Knowledge
Bandcamp, a true bastion of independence in the modern music scene, continues to operate with its “artist first” approach, which allows musicians and labels to connect directly with fans while maintaining control over their music rights. This conference will delve into how the artist-first model Bandcamp – where artists earn an unrivalled share of revenue – has become essential for independent artists and labels. Their senior team will offer valuable insight into how to maximise revenue in today’s landscape, where direct fan engagement and diversification of revenue streams are crucial to success.
Me and My Manager: Naomi Sharon (OVO Sound)
The singer and songwriter Naomi Sharon She is the first female artist to join the OVO Sound label, founded by megastar Drake, and has released her debut album to worldwide acclaim. Together with her manager Jasper ‘Djosa’ Cremers, she will share her journey, work ethic, ambitions and creative process, in an in-depth look at the career of a global artist.
Hard Techno: Music & Lifestyle with Sara Landry and Verknipt
The industrial, hard techno and high bpm scene in general is hot. This undeniable cultural movement includes fashion and various lifestyle trends, driven by a young and very committed community. The Hard Techno scene seems to be here to stay. In this conversation, Sara Landrya self-taught producer, sound engineer and DJ known for her dark, energetic and divinely feminine industrial techno, and Michelle Verhoef, CEO of Verkniptexplore the origin and impact of the genre from the perspective of both the artists and the events.
The AI Revolution – The International Legal Perspective
The artificial intelligence It’s on everyone’s lips, but little is actually known about the legal environment surrounding this new world. At this colloquium, legal experts from around the world will discuss how legislation is evolving and how it should continue to evolve to harness the power of AI to improve and protect the creative industries. The session will offer essential knowledge to both lawyers and everyone else in the music industry.
Fabric London and the Tales of 25 Years of Existence
25 years in any profession is an achievement today, but in the world of clubs it seems like a milestone. In this conference we will learn all the ins and outs of Fabric (London). Difficulties, culture and the celebration of this anniversary. We will try to understand not only why Fabric continues to exist every week, but also why it is so well regarded and culturally respected, both in the music industry and among the clubbers and artists who come to it every week.
Celebrating the UNESCO Status for Berlin Techno
Earlier this year, the Berlin techno scene was inscribed on Germany’s list of intangible cultural heritage by UNESCO, granting unique status to a unique scene that has inspired people all over the world. Music and culture are part of Berlin’s DNA, many of the city’s clubs have become institutions and many of the local underground artists are now some of the biggest names in the industry. This panel is a tribute to Berlin Techno’s UNESCO status. Together with Dimitri Hegemann, founder of the famous Berlin club Treasureand the legendary techno artist and record label owner Ellen Allienthe speakers will discuss the importance of this movement in electronic music in general.
The Future of Radio
Thanks to the technology that was supposed to kill it, radio is stronger and more far-reaching than ever, with an ever-increasing number of listeners. But can it continue to bring new music to the fore? And especially in the case of electronic music, what does it take to create great shows that reach the widest possible audience? Are historic brands like radio still important? BBC, Radio 538, the French FG or the Irish Radio 2or what is important today is the content and/or the presenter?
In this panel we’ll hear from radio powerhouses Danny Howard (BBC Radio 1), Damien Platt (Marketing Director, Glasgow Underground), Dean Muhsin (Director, Dispersion PR), Rida Naser (SiriusXM) and Alexa Gansera (WARM) on all this.
The Art of Creative Reinvention with Laidback Luke and Don Diablo
Any artist who has (or wants to have) a long career is very likely to want to take a different musical or creative direction at some point, which is inherently dangerous in terms of how their army of fans will react, but equally, it is, after all, what being an artist is all about. How do you deal with the risks of reinvent yourself or change musical direction or genre?
New technologies are also constantly transforming the musical experience, and Don Diablo and Laidback Luke They discuss the dynamic intersection between immersive technology and artistic evolution, sharing experiences on how they’ve navigated their own reinventions and offering practical advice on how to prepare fans for new directions, for example through introductory content, behind-the-scenes information, and engaging storytelling. The importance of transparency with fans, explaining their motivations for change and how it aligns with their artistic growth.
How to Get the Maximum Impact from Modern Marketing
He marketing Marketing has always been driven by a scientific dedication to research, but you don’t have to be a marketing expert to understand how to get under the skin of your target audience. The absolute dominance of social media, accompanied by a massive increase in the ways in which an advertiser can reach their target audience, has changed the fundamental rhythms and patterns of advertising campaigns, and this panel will show you how to make the most of these multiple opportunities. Should you, for example, run digital ads, and what about outbound marketing campaigns? What are they and what can they do for you and your artists/events?
The speakers of this masterclass on marketing will be Caroline Steingk (Senior Marketing Director, Warner Music), Brian van Vuure (Brand Partnerships Development Director, ID&T), Jeremie Habib (CEO & Co-Founder, Gigwell)
From Niche to Next Level with Indira Paganotto
What does it take to move from a niche to the next level? Ilja Reimancreator of the “Gabber” movement, which quickly became very popular, has since had a huge impact on music and culture in general. Gabber even participated in the Eurovision Song Contest earlier this year. Reza, from Verknipthas a completely different story. During COVID, they reinvented the identity of the Verknipt concept and went for hard techno, which has worked very well. It was a big bet, as hard techno was still considered a niche. Now it has gone to the next level. And last but not least, from the artist’s perspective. What was the path of our compatriot? Indira Paganotto to success? How did you find your identity as an artist? What are the strengths that have allowed you to grow? And at what point in your career did you realise that you had all the ingredients necessary to become one of the most important artists on the scene if you remained authentic?
