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Months later, Cardona found out that the album that Bad Bunny had just released contained a song titled with the name of his club, also known as “the temple of perreo.”
The song further boosted the popularity of the nightclub and of Medellín as a cult destination for reggaeton lovers.
Although this genre was born outside of Colombia, explains this businessman, DJ and cultural manager, “we can say that this city, with a long tradition in the music industry, became its mecca.”
From Panama to PR and from PR to the world
Art is usually difficult to frame, but the closest and most agreed upon theory is that today’s reggaeton emerged in Panama thanks to Antillean migrants.
“In the 1960s and 1970s, Jamaicans introduced three subgenres of reggae to Panama: mento, ska and dancehall,” Brendan Frizzell, a doctoral student in sociology at the University of Southern California, tells The Conversation magazine.
Frizzel, a researcher of sociological phenomena in Latin America, argues that it did not take long for a variant of “reggae in Spanish” to emerge, which by the end of the 1970s became popular in the Central American country.
