The beats and characteristics of Latin American music have been gaining increasing global attention. With Feid, Kali Uchis, Featherweight, J Balvinand other prominent names in reggaeton at the forefront, could 2024 be the year for new projections for Latinos?
As the calendar turns to a new year, Sprite (@sprite_br) is already keeping an eye on a new array of emerging artists who have been working to refresh the musical scene. The list presented by Hypebeast highlights a diverse group of Latin American talents spanning hip-hop, funk, trap, and corrido tumbado, emphasizing the breadth that the next generation brings to the scene.
One of Chile’s great revelations, he has already collaborated with Bad Bunny and has remained an independent and local artists. Since the beginning, the ShiShigang community, as he calls the people around him, has focused on building a social support system for those in need.
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Sprite
Mexican artist Michelle discovered her desire to be a singer and songwriter, composing songs using only melodies, without any musical instruments. At the age of 13, he received his first guitar learning by himself how musical theory works, composing more solid songs.
“There’s no better way to immortalize a feeling than turning it into a song, that and because I wanted to conquer and let the person who broke my heart know how I felt.”
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Sprite
He was born in Santiago, Chile, and had formal piano studies since five years old. At seven, she began singing. In 2021, SOULFIA independently released her first musical work, a mixtape titled “Genesis.” She has the ability to blend the wildest reggaeton with organic R&B-defined music and digital trap production.
“My creation process brings musicality and colors, creating audiovisual content that goes side by side with my music.”
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Sprite
Bratty is a pop, garage rock, and surf project created in 2017 by Mexican singer-songwriter Jennifer Abigail Juárez Vázquez. She seeks to break the clichés of music produced in her country de ella and represented Mexico at Coachella.
“I want to be known as someone who loves music and found a way to express his feelings genuinely through it.”
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Sprite
For years, Kayblack devoted entirely to his younger brother’s dream of becoming a singer. While he was backstage, he transitioned from Brazilian funk and now, with an organic fame, accumulates millions of streams being one of the leading names in trap in Brazil. “I always prioritize originality, focusing on my family and those close to me,” he explains. Coming from the outskirts of São Paulo, in a few years, he saw his life and his family’s life change through music.
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Sprite
Tasha and Tracie are the most prominent female artists in Brazil. The rise began with the release of the EP Rouff (2019) and consolidated with the EP Diretoria (2021). With Nigerian roots, originality has always been present in the lives of the twins, who built a complementary career between music and fashion. “We want to be known as people who have been loyal to their essence,” they say. Their major influences are female rappers like Lil Kim, DaBrat, and the G-funk of the 1990s.
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The editorial was done by Brazilian photographer Amanda Adász (@adaszz), who visited intimate spaces of the talents to capture their unique creative processes. Check the full editorial and interview at Hypebeast Brasil @hypebeastbr.
